Top 5 Food and Diet Tracking Apps in the UK, Q1 2024

During the first quarter of 2024, the top 5 food and diet tracking applications in the United Kingdom showed varied performance trends across downloads, revenue, and active users. Data from Sensor Tower provides insights into these metrics, highlighting the apps' market dynamics.

Calorie Counter + from NutraTech Ltd experienced a decline in weekly downloads, starting at 34.5K in early January and ending at 16.6K by late March. Revenue also saw a downward trend, beginning at approximately $298K and concluding at around $198K. Active users dropped from 131.7K to 108.8K over the quarter.

MyFitnessPal: Calorie Counter had a mixed performance. Weekly downloads started strong at 41.7K but gradually decreased to 22.2K. Revenue fluctuated, peaking at $252K in the first week and stabilizing around $197K by the end of March. Active users saw a gradual decline from 1.04M to 841K.

Slimming World showed a consistent pattern in revenue and active users. Revenue started at $42.4K, reaching a peak of $53K by late February, and settled at $35K. Downloads, however, decreased steadily from 16.4K to 4.4K. Active users remained relatively stable, with a minor drop from 367.4K to 286.8K.

Lose It! – Calorie Counter from FitNow showed a decline in weekly downloads, starting at 7.5K and ending at 3.9K. Revenue also decreased from $55K to approximately $21K. Active users fluctuated slightly, starting at 143K and ending at 118.5K.

Deliciously Ella: Feel Better had the lowest numbers among the top five. Downloads started at 2.5K and dropped to 332 by the end of March. Revenue followed a similar trend, beginning at $47.3K and ending at $18K. Active users saw a small decline from 4.8K to 3.4K.

For more detailed insights and data, visit Sensor Tower's platform.